Gold Price Surge: How to Make Smart Jewellery Investments Right Now

Gold prices have grown steadily and significantly over the past year, raising concerns among jewellery buyers and first-time gold investors. However, every cloud has a silver lining. Experts deem gold to be one of the safest wealth-building tools. In this blog, we examine what makes gold jewellery a beneficial value-driven asset, and while this is not financial advice, we have provided insightful information that can help you decide whether gold jewellery could be a useful wealth-generating asset for you. Let’s get started by understanding the current gold price trend.

Gold Price Today

Gold price 2025 has reached a record high. Analysts worldwide predict that inflation and geopolitical tensions could lead to an increase in demand for gold, despite the bullish stock market. This means that gold is a safe asset to own during uncertain situations. In fact, the past trends have shown that its value either remains the same or increases, regardless of market performance. Additionally, gold has global demand and is easily tradable, for it has multiple uses and universal value. Buying gold, therefore, is a great way to diversify your investment portfolio.

Is Gold Jewellery a Good Investment?

Although the gold price appreciates, investing in gold jewellery is a choice often made by conservative investors seeking long-term benefits. These investors prefer tangible assets that remain stable during market fluctuation. They are comfortable with slow and steady gold value appreciation because they aim to invest for the generations ahead or pass wealth through heirlooms. So, yes. Gold jewellery can be a good investment vehicle.  

If this has piqued your interest, you must continue reading to know how you can preserve your wealth with gold jewellery.

Gold Jewellery Investment You Can Make Right Now

Before we delve into jewellery you can buy as an investment, know that the pricing of jewellery is heavily dependent on the valuable raw materials, craftsmanship, the brand name and image, retail markups, taxes, and certifications. The only way to cut down the costs when buying gold jewellery is to pick pieces that will hold true and high value in the future.

Here are some recommendations you can explore when buying jewellery.

1. Plain or less ornate gold bangles
2. Plain gold rings or rare stone finger rings
3. Classic gold chains
4. Antique or traditional gold jewellery
5. Any gold jewellery with discounts on making charges or zero making charges 

How can these pieces help improve your financial future? 

Notice that most of these recommendations include classic jewellery with no or fewer embellishments. This considerably reduces the crafting, manufacturing, and labor costs. Another trick to enhance your financial portfolio is to avoid flagship gold jewellery that rarely has discounts on the making charges.  

Some traditional jewellery with symbolic importance could also have high resale value. An elegant Kolhapuri Saaj, a stunning Thushi, bold Kangan and Todi, and delicate gold Chudi/Bangles have their roots deep in the Indian culture. These pieces carry a legacy—the cultural and spiritual lineages that set them apart in the age of duplication and mass production. With heritage gold jewellery you buy, you will be making a tiny investment for yourself and your loved ones.

Why not buy bullion instead? 

Gold bullion is a great choice for long-term investment. In fact, it will fetch more value compared to gold jewellery because it has high liquidity and minimal or no making charges. However, it lacks sentimental value and functional use. If your purpose is to invest in gold for its wearability and heirloom potential, you must invest in gold jewellery instead of bullion.

As a final point, we’d like to add that buying gold jewellery is subjective and a choice you can exercise. While these tips for choosing the right kind of gold jewellery may help you enhance your wealth, it is wise to diversify your investments. Seek advice from a financial expert to understand your risk appetite and work towards your wealth goals.

If there’s anything else you’d like to know before shopping for gold jewellery online, refer to the frequently asked questions provided below, connect with us, or visit your nearest store.

FAQs 

1. Why are gold prices increasing in 2025? 

Gold prices in 2025 have reached historic highs due to economic, geopolitical, and seasonal factors. There is a high demand for safe wealth-improving assets that do not depreciate when the market performance dips. Gold is one of the assets that fulfils this requirement, but its supply is limited. Therefore, the prices are increasing.  

2. Is it wise to buy jewellery when gold prices are high? 

If you’re buying jewellery to strengthen your financial portfolio, it is ideal to purchase when the prices are relatively lower or stable. This way, you avoid paying a premium on the precious metal and on the making charges. If you’re buying gold jewellery for adornment, personal use, or cultural significance, you may buy it anytime, regardless of the gold price in the market. We recommend buying high-purity pieces as they retain value.   

3. What type of gold jewellery is best for investment? 

Gold with the highest purity (22K or 24K) is the best for investment. Go for plain and classic pieces that incur comparatively less making charges. Heavy embellishments and ornate work usually cost more. Classic chains, plain bangles, rings, and other jewellery with minimal embellishments often have lower making charges. They are also timeless and versatile.    

4. Which jewellery gives the highest resale value? 

The resale value of gold jewellery depends on its purity. The higher the purity, the better the resale value. 22K gold jewellery fetches better rates than 14K and 18K gold ornaments. A collection of timeless pieces in 22K gold with minimal embellishments has high global demand. Purchasing such jewellery from a reputed brand can fetch premium buy-back rates. Vintage jewellery, rare gems, and other classic branded pieces are also likely to have high resale value.  

5. Should I buy gold coins or jewellery for investment? 

Gold coins or bullion are a better investment than gold jewellery as they offer higher liquidity. Gold jewellery has lower purity (14K, 18K, and 22K), involves making charges, and could resell below the purchase price, primarily due to loss of stylistic appeal. Gold coins and bullion have 99.5% and 99.9% (24K) purity and are sold at the market gold price, which is independent of the stock market situation. If you aim to only build your wealth and have a flexible asset to protect your future, choose gold coins or bullion, but if you enjoy wearing your gold and it carries sentimental value for you, gold jewellery is the way to preserve your wealth.