- Store Locator
- Franchise
-
Today's Gold Rates
Applicable for online purchase only
Updated on Friday, July 31, 2026 at 11:02 PM
The Pillars of Swarna Swaraj
A collective movement toward responsible gold ownership, recirculation, and mindful consumption.
Bring Old Gold Back Into Circulation
Unused, broken, and inherited gold can be exchanged transparently and transformed into new jewellery while reducing dependence on imported gold.
Thoughtful Gold Choices
Promoting beautifully crafted 18kt jewellery that uses gold more efficiently without compromising on elegance or craftsmanship.
Everyday Gold, Reimagined
Lightweight 14kt and 9kt collections designed for modern lifestyles and more mindful gold consumption.
Starting Conversations That Matter
Engaging communities, families, and local groups in meaningful discussions around responsible gold ownership.
Building a More Responsible Gold Culture
Encouraging long-term behavioural shifts toward redesigning, exchanging, and recirculating gold.
Supporting Structural Change
Working with policymakers and industry bodies to strengthen India's domestic gold ecosystem.
Transparent Gold Exchange. designed around trust
Every step of the process is designed to ensure complete transparency, confidence, and convenience for customers
Bring Your Existing Gold
Exchange old, unused, broken, or inherited gold jewellery at any participating PNG Jewellers showroom.
Purity & Weight Evaluation
Your gold is carefully evaluated for purity and weight using transparent testing methods conducted in front of you.
Transparent Melting Process
The gold melting process happens transparently, ensuring complete visibility and trust throughout the exchange.
Explore New Designs
Choose from a wide range of contemporary and traditional jewellery collections across PNG Jewellers and Litestyle by PNG.
Craft Something New
Your existing gold finds new life through beautifully crafted jewellery designed for today and generations ahead.
Receive Your Swarna Swaraj Certificate
A commemorative acknowledgement of your contribution toward responsible gold recirculation in India.
Small Choices. Larger Impact.
Reduces dependence on imported gold
Encourages responsible gold ownership
Keeps value circulating within India
Gives unused gold a meaningful purpose
Preserves emotional value while creating economic value
